One of the key principles of successful communication, visibility and promotion on the Internet is the ability to provide original, regular and attractive content. This is also called the Content Marketing. One thing is to have good content, the second is to present it in an attractive format, such as:
Images and Videos
Comics and Cartoons
Infographics (and other data visualisations)
Even if you have great things to say or good content it needs to be put into the right format. Look at what people share the most:
No surprise. People don’t have time to read. There is just too much content to read, watch, consume. Images are the quickest and easiest way to consume a message. Usually there are not too many words, you don’t have to wait to load them and you don’t need to watch them for a longer period of time (like video).