As we mentioned in the previous chapter, a good problem definition is a foundation for good campaign planning. It usually starts with assessment and data. Your campaign or project should have a solid foundation based on data and facts. That’s what adds credibility to your effort, as opposed to just your opinions about some cause. In general you may need to:
1. Collect Data
2. Make those data understandable and attractive to everyone
Nobody likes spreadsheets and numbers, instead we like pretty images that are easy to understand. This is where the data visualisation comes in. We all know basic pie charts and graphs, but there are also other appealing ways to present data. You can use info graphics, maps and interactive online platforms. Here are some examples and resources that will help you in this process.
This list of available online tools will help you not just visualise data, but will also show you which tools are suitable for what purposes.
Other examples and ideas are also available at newtactics.org page.
“Drawing by numbers” project collects other great tips, tools and examples.
Look at how award winning project Visualizing Palestine brings important data to life through attractive infographics.
This project demonstrates how mapping and technology can empower local communities in making their lives visible.