11 Designing Journalistic Content with the Reader in Mind: Part II

Welcome to your online course Designing Journalistic Content with the Reader in Mind Part 2! This is a follow up to Part 1 of the lesson about learning how to use design thinking to create insightful, meaningful content that is easy to digest for the consumers – readers and listeners. 

This course will introduce you to the design thinking method led by design thinking facilitator Jowita RadziĹ„ska. The main idea of putting the reader at the center is to start with actual needs and answer them by creating adequate content. The course will introduce you to the design thinking methodology through five steps, focusing on empathy, several interactive exercises, short examples and additional resources. 

You will also be able to examine creativity myths and check whether an adequate diagnosis is better than guesswork. The practical part is based on results from the research study entitled “Uncertain times: The transmission of information and views on the war in Ukraine conducted within the SCIENCE+ project of Free Press Eastern Europe.”